Emma Chamberlain Cosmopolitan Magazine USA February 2020 Emma Chamberlain Photoshoot for Cosmopolitan Magazine USA February 2020 Emma Chamberlain Cosmopolitan Magazine USA Photoshoot YouTuber Emma Chamberlain Cosmopolitan
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I thought I was obese multiple times. It's awful They were like, 'You look like you're dying.' I was like, 'I think I look great.'" This is one of the reasons she's vowed never to use Facetune or photo-manipulation software. "I look the way I look." Seconds later, she's telling the coffee-shop owner that she's peed in his other location millions of times and she thanks him for the service. And somewhere in the middle of that pivot, it becomes clear why this woman is light-years ahead of decid-ing between gold and rose gold. While Instagram is busy forecasting trends for 2020—number one on its list: "authenticity"—Emma could've taught the master class when she was 15. She dreamed of becoming a YouTuber—full stop, no gateway-to-something-bigger—and discovered that "being real" was the ticket to success, long before anyone started throwing "raw" and "no filter"around like the hashtags they've become. This foresight = ingredient number two.
EMMA IS USED TO HEARING rumors about herself. Some, like the one about a certain curly-haired boy she's dating, are can't-confirm-on-the-record-but-true. Others... "People think I don't shower," Emma says, sipping an oat-milk latte. "
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WATCH MY VIDEOS—IF YOU HATE IT, GO WATCH
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And this is where the third ingre-dient, the true secret sauce, finally hits me. Turns out, Emma does have something all the other normal girls don't, and it comes across best on video: She truly does not care whether or not she's cool. Or whether people think her necklaces are cool or her turtleneck, her hair, her life, her opinions. She is DGAF incarnate, the personification of all those memes involving cartoon characters in sunglasses sweeping the horizon for nonexistent fucks to give. "It's like, I have one life. I'm not going to waste my time being all, you know, 'Take me seriously as a YouTuber!' I don't care, you know what I mean? It's like, watch my vid-eos—if you hate it, go watch the news or something, I don't know. Like, have fun, but I don't care." It's the things she does care about—her personal life, her roman-tic life—that she sees as her next challenge. . The rest of us are just following along, enjoying the deeply entertaining ride.
THIS PAGE Louis Vuitton top, skirt, boots, and earrings
OPPOSITE PAGE Fendi jacket, top, skirt, and socks. Anna SO sunglasses
Hair: Kristin En. Mokeup: Kelsey Deenilion at The Wall Group. Props styled by Danielle von Braun. Production: Crawford Productions. See page 119 for shopping information.
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